Transcript
Lindsay Pedersen
The world needs what only your business can bring. And as a leader, it's your job to deliver. But where do you focus?
Where do you direct your time, your team, your budget, and your emotional energy? We're learning this together on the North Star Leaders Podcast. In this podcast, I talk to purpose-driven leaders about the choices that they make to create audacious economic value while also realizing their distinctive purpose.
I'm Lindsay Pedersen, brand strategist, author of Forging an Ironclad Brand, and host of the North Star Leaders Podcast. Let's get to it. Today, I am so happy to be joined by Amanda Kahlow.
Amanda is CEO of 1Mind, the platform that deploys AI-powered superhumans for go-to-market teams. She's also the founder and former CEO of Sixth Sense. Amanda, welcome to the show.
Amanda Kahlow
Thanks for having me, Lindsay. Excited to be here.
Lindsay Pedersen
Excited to have you. To start us off, what is the most energizing part of your job that others would never guess from the outside?
Amanda Kahlow
I like to say I like to give myself unachievable goals. And so when I left my last company, Sixth Sense, I took time off and I played a lot of golf. And so I had a handicap I was trying to get myself to.
I shot my best round and put the clubs down. And one of the reasons why I'm crazy to go back into this entrepreneurial world and start a company again is I just love a challenge. I love doing something that is incredibly difficult.
And I love the highs and the lows. So the lows make me reflect and try to be a better person. I've had a stack of spiritual self-help books by my bed my entire life.
And so that's one of the reasons why I do it. So I think at the end of the day, it's all about it's the journey and to do something and to just try to be a better person. It's really what it's about for me.
Lindsay Pedersen
Have you been wired this way forever that like seeking the challenge, trying to give yourself a really difficult goal to achieve?
Amanda Kahlow
Yeah, I had a somewhat traumatic childhood. And I think it's probably a byproduct of that. I think I've always I wanted to get out of the life that I was in growing up.
And I want to make sure with I have two young kids now that they never have a life like that. I don't think I see that as a possibility for them at all. But it's just to never have to work like I would love my children, which I know it sounds absolutely wild in the world of somebody who is totally leaning into capitalism, loves working, loves the challenge of it, but having to.
I don't think that's for everyone. My oldest brother decided he used to be a CEO. And one day he kind of said, I want to go be a monk.
And he wants to be a chaplain. And he's not making any money, but he's doing God's work and he's helping homeless people. And I wish we lived in a world where that could be valued more.
And we didn't have to do the things to make money. But for somebody like myself who loves it and who loves like the highs, the lows, the ride, that's what I'm here for.
Lindsay Pedersen
Yeah. Yeah. Wow.
Thank you for sharing
You've shared in the past that you've written a personal mission statement. Are you open to sharing your personal mission statement and just talk about how it's been useful to you?
Amanda Kahlow
Yeah. Yeah. I think, you know, as companies, we all have mission statements, right?
And we're spending most of our time driving towards those missions as a company. And about 10 years ago, I said, why don't I have one? I need to have a personal mission statement as well.
And so mine is I am a passionate, positive, spiritual warrior to empower women and girls. And so while I'm a tech founder, CEO, I feel that I have a higher purpose in doing this. One thing I share often is that I read a few different stats, depending on how you slice it, but anywhere from one to 3% of enterprise SaaS founders are women to go on to ring the bell.
And so in the animal kingdom, 1% is extinct. So I have a personal mission to show that again, going back to the unachievable goals, right? So I have a personal mission to change that.
I left Sixth Sense early for good reason for the company and for myself, but I have more work to do. And I'm really excited to be that role model for my girls. I have two young girls and for women out there and to do it my way.
I don't feel like I have to, I think one thing I got really clear about was I don't have to show up the way men show up. I can still be authentically me and still have heart and love in my organization, but drive really hard every day. So I think you can have the balance of both.
And I'm going to show up in a way that I think people can resonate with me and not everybody will. There are people who just don't want anything to do with me. Like it's just too much and some people can't take it, but I think that's part of my mission is to show that there's another way.
Lindsay Pedersen
I hear a lot of permission in your mission statement. Like you're giving yourself permission to show up not as a certain archetype that might be expected, but just as you. How did you come to have that self-respect?
Like it feels so evolved. And I think there are a lot of us who would like to have that self-respect. Like, yeah, this is me.
What's the thing that got you to that?
Amanda Kahlow
I mean, a lot of therapy, a lot of breaking down, right? A lot of support around me that believed in me. And I go back to my route while I did have a tough childhood.
I grew up a single mom. She had three kids. I saw my dad on the weekends.
My dad was super active. My dad is amazing. I'm actually very close to my dad now.
I was close with him then as well. I didn't want to make it seem like I wasn't, but I didn't see him as often. And one thing my mom did that I want to emulate for my children is constantly told us how great we were and believed in us and how much she loved us and like how special we were.
And I almost said, no, I wasn't like she would just, oh, you're so amazing. You're so amazing. And it was kind of gross.
It was like, just stop, you know? And then I think at some point you start to believe it. And I think there was a point in my life actually, where I didn't believe it early on because I never went to the same elementary school twice.
Cause we moved so much. I lived in 22 houses before I was 18. And every school I would go to, the teachers would think I was not as smart as others.
I would be put in remedial classes. So I had this perception of myself that I wasn't as smart as anyone else. And I was less than, and it wasn't until after college that I actually realized I was like, actually I can do this and I have perspective and why aren't people seeing it this way?
And then I just kind of took agency over my life and what the outcome. And that's when I started my first company when I was 21. I'm just going to go as hard as I can and do the best that I can and kind of like fall back on that belief that my mom gave me early on.
So I still feel that deep down. I lost my mom five years ago. So when I left sixth sense right at the same, the same chapter was happening all at the same time.
And that's one thing I like, I promised her at her bedside that I won't forget that, that she taught me that.
Lindsay Pedersen
Wow. Wow. Thank you for sharing that so generously.
I'm thinking of how, like with your mission statement, that's the way you live your life. It's your personal mission statement, but you're also a CEO. Does it govern the way that you show up as a leader in your organization as well?
Or do you kind of keep the personal mission statement separate from the business?
Amanda Kahlow
It's a hundred percent how I try to show up for the company. And it's less so about necessarily the woman aspect of it. The woman is what, like the aspect I'm trying to achieve so that I can show other women and girls what's possible.
So that keeps me driving hard, but how I show up being like passionate and positive, passionate is also my like drive hard. And I never stop. I'm constantly working and I, we are not a nine to five.
If you want a nine to five, this is not the job for you, but that I'm also positive and that you can give feedback in a I heard somebody say the other day, we can't control our first reaction. Like if you get hurt, like the owl, but we can always control our second. And so that hit me so hard.
I was like, yes, I'm going to like react in a moment. I had this happen. We're going out with our press release and our video, our story and everything yesterday of announcing our funding.
And I had a moment of like, shit, this shit isn't together. And I almost lost my shit. Like I'm like on the like, wait, you guys knew this was all coming.
Why are we at this moment? And it was like, just take that deep breath. And now is my chance to turn it into like a positive, like, let's just figure this out.
Like I can be upset. There's nothing I can do to change where we are right now. We are where we are and we're going to get it done.
So it's that second breath that allows me to shift. And I always try to remember to, I'm always going to be like quick and like have my reaction, but I have a choice in how I, my next breath is going to be and how I'm going to convey that reaction to others. And that's a moment of choice.
So we always have that moment of choice. If we remember.
Lindsay Pedersen
I love that. I love that. I can see in a lot of domains, like there's a reflexive thing that happens that's almost beyond.
You can't control it.
Amanda Kahlow
Yeah.
Lindsay Pedersen
You can't control it. There's not a consciousness that's driving it. But if you, if you let that be the only thing, then you're sort of letting yourself off the hook.
And you're also like preventing a moment that could be really healing and growth oriented. And I love that. I'm so going to steal that.
Amanda Kahlow
But it's a teachable moment for me to be better. So every opportunity on my, like in my mirror, my bathroom, I have a thing that says, what did I get wrong yesterday? And how can I be better?
And so we always have moments that those are like, you have micro moments to be better and you have macro moments and everything in between. And so like, those are like the micro moments that are happening. Like I can react better.
And then there's the macro, like, how am I thinking about this? How am I organizing? What am I driving towards?
Am I putting all the right pieces in place and thinking about the business holistically, thinking, you know, on the business, not in the details and the weeds of the business, et cetera. So I try to look at it from both of those lenses. I try to reflect on a daily basis.
I think reflection is one of our greatest gifts as humans.
Lindsay Pedersen
You said that you had spiritual books on your bedside table and always have, and I've heard you talk about like using the beginner's mind when thinking about business and AI, I think specifically was the context you're talking about it and like, rather than using AI to fix current playbooks, instead, let it reinvent the business from the start or let it be kind of part of the DNA as the business starts. I'd love to hear you share more about that with listeners.
I mean, this is sort of like a blend of in some ways of the spiritual and of running an AI business, bringing in the beginner's mind to allow it to really be a breakthrough, not just an incrementally better solution, but something that's really truly, truly better.
Amanda Kahlow
Yeah. Like for me, we live in a time right now in this AI world, everybody knows, right? There are so many exciting opportunities.
I think where most of the world is getting this wrong in the sense of business. And when we're thinking about the products and solutions that we're building is that people are building incremental solutions to what we do today. How can I make today's process better?
And I like to take a step back and say, if I had a clean slate, what would I build if I were going to take on this particular pain point or this particular problem? And so for us, we're thinking about, we're building super humans for go-to market teams, which replicate and replace roles across all of go-to-market, everything from inbound on the website through to a sales engineer, a customer success manager. But if I'm thinking it from a beginner's mindset, you don't have roles anymore.
If the AI can do all of those different things and has the core depth of knowledge and knows everything about the customer, why do we have those roles today? Because humans have limitations, time, capacity, recall limitations. And if those things go away in a world of AI, what does that look like?
So that's the one mind. It's one mind across the whole organization, but it's really tough for me when I go out and sell this, it's like, whoa, you're going to come in and say, you're going to do all of these things. So I can't sell it that way today, but I can say, okay, we're going to start with inbound or we'll start with your sales engineer and she'll join calls and then we'll progress into more, but you're going to grow with us into this.
And there's going to be a lot of change management that has to come along with it. So I think that beginner's mindset, I think that's for me, or I'll even give a specific example of we're going head to head with a competitor on a couple of deals, touch wood that we've yet to lose to this competitor, which is amazing and we love it, but they have slowed down some of our deals and they've slowed down because they've done what we call like going below the line feature function. They're like, we can do these features that you haven't figured out how to do yet.
And I'm like, this is just not going to move the needle. And there's one particular one where a few of our customers are really pushing us to do it because they think that that's what they need. And my team and my sales team are like, we need to build it.
It's not going to take us long. Let's just build it. Let's just add it to the list.
And I just couldn't get there because that was, that's not a good experience. I don't want to do that, but okay, if we're going, let's get down to the root of the problem. Why do they want that?
If I figure out why they actually want it, let's elevate that. Let's build something 10 times better that actually addresses the same needs. So we actually came up with something and I'm being very elusive right now because I'm not sharing what it is, but I am so ridiculously excited about it because it more than checks the box.
It like triples what they were doing and gives us that checkbox. It's not anything like that feature that they had, but makes the experience exponentially better. And so for me, if I'm going to do something, I always want to elevate.
And I think we can elevate across our experience and humanity and we can elevate across our products as well.
Lindsay Pedersen
It sounds like a really interesting tension between on one hand, it's like one mind can do a lot more than this first, the replacing, replicating a sales engineer. And it can do a lot more than that. And it's almost like you have to start somewhere and for the psychological safety of the listener to just like something concrete.
So in some ways you're like, it's this big thing that you kind of have to make smaller just for the sake of acceptance for the near term. And then at the same time, you're out for like in the example of elevating beyond the features and the functions, you're actually also going bigger and kind of leapfrogging and doing something bigger and more audacious than you other. Like there's a really interesting tension there that as a leader, you have to strike because there's like different audiences and different needs.
Am I getting that right?
Amanda Kahlow
Yeah. It's just hard to, because it's really easy for people to say yes to a point solution, make what I'm doing today better. But if you say I have to change how you're doing something and completely rip out the process that you have today, and that there are people along those process and there are tools and there are workflows and tasks and things that are happening.
And I'm saying that whole process needs to shift. But what you're going to get on the other side is more, you're going to get more revenue, you're going to get higher efficiency gains, and you're going to get a better buying experience. But it's going to require a shift in how you go to market and how you think about engaging with your buyers across the journey.
And so it's a leap for people. And that's why you have early adopters. And that's why you have people who wait for others to do it first.
But luckily for us, we have enough early adopters that we're doing pretty damn well right now.
Lindsay Pedersen
You are doing pretty damn well right now. You've been really upfront with the idea that AI will indeed replace people and that we should be honest about that and prepare to reskill and upskill now rather than pretend it's not going to do that. Talk about your point of view on that and how you hold that as a leader that is making big things happen.
Amanda Kahlow
Yeah, I mean, I care deeply about people. People who know me know that I'm a human. I'm a connector.
I'm a lover. I connect deeply with people I care deeply. So it does sound paradoxical that I'm going to say I care deeply, but I'm also replacing jobs.
And we're moving into a world that's like the next revolution, right, where the world as we know it today won't exist anymore. And so we can either lean into that and accept that and jump on and learn that we need to reskill and retool and that the job as I know it today is gone. Or we can tell ourselves that like, oh, people who are using AI are better than those that don't.
And yes, that's true, but that's not enough. It's not doing your job. It's your job today is probably gone.
Most jobs are gone in the next 12 to 24 months. I truly deeply believe that. And maybe a little bit longer by the time we get there.
I think we're doing ourselves a disservice by not being honest about what's actually happening. But I also believe there truly is this beautiful partnership that happens together where we as humans can go back to being human. And for me, that means we get to be the empathetic connectors and relationship builders.
And the tasks and the workflows and communicating of information is done through AI. And we get to go back to being human. And that's an exciting, beautiful world, I think, in the future.
Lindsay Pedersen
Wow, I love that. So sort of a similar thought. So the superhuman that one mind brings to companies to serve in this capacity, what's something that that superhuman either cannot do or that you never want your superhuman to be able to do?
Like there's actually disutility to your superhuman being able to do something?
Amanda Kahlow
Well, I mean, so like tactically, I think of things like navigating the org and building the relationships, events, right? Like, part of sales is like hosting and creating communities and events and doing things like that, especially for enterprise sales. So I don't think a superhuman is ever going to do that, right?
Like you can put her in a booth, and you can even put a humanoid body on her. In fact, we do have one customer who wants to give us a humanoid body to add to our superhuman. And I don't want to do that.
Like, I don't think she needs to go in person, because that's not like she's the transfer of information. And she is like the gatekeeper of think of it as like the best solution seller, like really truly empathizes with the buyer knows their needs and their pain points, and walk them through and step them through why your solution is best to solve their pain with ROI behind it with the case studies and all the follow up instantly, not have to go build it and come back. And on the fly nights like humans take time to build the whole story and get all that information.
So I don't ever want to replace the in person or the touchy feely side of selling. Like, I am still a salesperson through and through. And I still think there's a place for that.
I think the A is the last job actually, of all of the jobs across go to market to go because of that.
Lindsay Pedersen
Whoa, that's interesting. Say more about that. So there's this, you have this deeply held value for humans, and for connecting, and it's part of how you're wired.
And then there's this utility of this superhuman that can do a lot of things, but they can't connect, and they can't relate person to person, human to human. So what is the A-E or the A-E like role? Like what is that, that a superhuman, you would never even want a superhuman to do that that person could do?
Amanda Kahlow
It's just more of like the understanding what's the next best play? Maybe, you know, honestly, maybe this is like, short sighted of me as I think about this. I'm like, well, maybe it could, yeah, it could actually navigate the org and go through and like look at buying committees and know who I need to talk to and, and then have the next reach out.
So all those things are, well, yeah, even like building the relationship, as you said that, there are people who are using AI to create relationships, right? And actually have a relationship with an AI, which I think is actually a beautiful thing for some people who are lonely, and, you know, aren't finding their person, and then they can have that connection and feel that somebody actually cares and feel the empathy from an AI. Is that a terrible thing?
I don't know. I can see it going in a bad place as well. But I also see that, you know, loneliness is like one of the number one causes of death, like and also disease is loneliness as well.
So if it helps solve some of that, it's if we can actually connect on a relationship level, why can't an AI salesperson do it as well? So, you know, I'm talking myself out of like some of my theories.
Lindsay Pedersen
Oh, that's funny.
Amanda Kahlow
I can't do more of these things.
Lindsay Pedersen
Well, actually, I mean, you're saying like, can't replace the human kind of navigating an organization and kind of understanding like, this is how this there are a lot of people, including me, that don't enjoy that type of thing, like the navigate, right. So I would love for there to be a superhuman that does that for me, but that people are motivated by different things. Maybe there's some people who love that.
I think I kind of hear you saying that that's the neat thing about this is that we can lean into the things that we want to do, or we will be able to if that really like lightens you up, and you love to do that, then great. And I too can totally see a superhuman being able to do those things as well. So yeah, it's both and.
Exactly. Yeah.
Amanda Kahlow
And there's some people who want to talk to humans and some people who want to talk to an AI like you can talk to like different audiences, you know, like a tech buyer, for example, may never want to talk to their salesperson. It's like, I am an introvert to begin with, and I don't want to talk to you to have to learn. And then others are like, I want to be sold because I'm the extrovert who wants to have the conversation and ask how the Giants game was last night.
Right. So there's different personality types that will lean in. And I don't think it's actually by industry or by role either.
I think it's just human personality. It's like the buyer brings traits, which may be some, you know, introverts are more likely to do jobs, certain jobs than others, but it's or Enneagram, right? It's like Enneagrams that want to talk to the ones that don't want to talk to the superhuman, right?
And so it'll be a balance between multiple. But I mean, I think we're also moving to a world where it's agent to agent, where there will be no human in the loop. So like a buyer agent will talk to a seller agent across the life cycle too.
So, you know, as we build our superhumans, we are very conscious of that of like, how do we build the information so it can be transferred to humans or be transferred to another agent?
Lindsay Pedersen
What is the culture like at OneMind? And what's the culture that you're hoping to build and that you are building right now?
Amanda Kahlow
Well, I mean, we're all driving hard. Like it is definitely a hard driving, fast moving culture, but to like a mission that we all really believe in and super healthy tension. Like I love a good bit of tension and conversations and pushback that we all don't feel like we know what it is.
I am, I like, like the servant leader, like I work for everybody under me. They don't work for me. So I really try to embrace that as much as possible.
That actually really resonates with me too. So, you know, I flattened the org a while ago where we took out as many titles as we possibly could. There are some that still had to have it.
You know, I was out raising, so I still needed a title. You know, at some point there's some level of like some people do and my CTO does, but does anyone else really? I don't like, we're all just driving to the same goal.
Yeah. You have levels in the sense of where you're going to get paid, but I don't want there to be this unnatural hierarchy because we're all teammates. And so I think of it as like, we are a team driving to the same like goal.
And at some point we'll have to, I think, you know, I struggle with it because as we start to grow, we probably will need a little bit more of that. But you know, I want to find the self starters who don't need to be managed. When I'm hiring, I'm always looking for that person who's going to push back on me and drive the ball, take the ball, like one step further than where we are today, not just get the job done.
Lindsay Pedersen
Yeah. What are you working on yourself as a leader? What's your growth edge?
Amanda Kahlow
You know, right now I'm going from founder mode, which I've been great at, which is my hands are in everything. I'm doing everything. I'm like doing our marketing for us.
I'm in a lot of the sales deals. You know, I'm still, my hands are in product, like way too much. I care too much.
Like every word of our marketing, like I redline everything to going into CEO mode. So my biggest growth point right now is how do I, we had a board meeting today and I was the first bullet was I need to level up to be into the next mode. Like as we start to scale this company and I'm really conscious of it and asking for help along the way as I take that next step.
Lindsay Pedersen
Do you have like mentors or coaches that help you with that specific? Yeah, all of them.
Amanda Kahlow
I have tons of mentors and I have a business coach and I have all the things. I have no shortage of help around me. The biggest room in the house is the room for improvement.
Lindsay Pedersen
So you've heard that before, right? I don't know if I have, and I love it so much. Wow.
A lot of what you said, even though it really resonates with me, there's a contrarian or kind of like a willingness to do something kind of counter-cultural. I can tell that you're not somebody who just follows rules to follow rules.
Amanda Kahlow
No, my dad taught me when I was young, rules are made to be broken. Okay. So this is wired.
That is wired into me at a very young age. And I don't still to this day know exactly why he was teaching us that, but he literally used to say that to us all the time. Rules are made to be broken.
Lindsay Pedersen
Wow. Is there a rule or a custom that you have quietly ignored as a leader or that you've broken on purpose?
Amanda Kahlow
I think it's broken on purpose, but I do probably build more openly in public. You know, just even right now, how I'm sharing, I don't feel the need to be buttoned up in every conversation. I do think I need to be thoughtful about what I'm saying and the message that I'm sending and how that impacts my investors and how that impacts my team.
And that's, I'm very conscious of that. But the reflection on me personally, I'm okay to take on, if I can show other people what's actually happening and show a bit more about myself and open the kimono, I'm okay with that. As long as it's only impacting me.
Like I always want to be thoughtful of like, I have other people I have to be conscious of as I'm sharing things and doing things. And how does that reflect on the company and us moving forward? And I think as we scale, it becomes more and more.
So I'm constantly evaluating that.
Lindsay Pedersen
This has been so wonderful. I have a handful of rapid fire questions as we finish. Are you ready for some like one word answer questions?
Amanda Kahlow
Yes. As long as it's not what's my favorite book. Okay.
Lindsay Pedersen
Note to self. Okay. Won't ask you that.
Amanda Kahlow
I feel like it's under every podcast. It's like, what's your favorite book? Go ahead.
Lindsay Pedersen
Okay. What's a song that pumps you up?
Amanda Kahlow
Ooh, this girl is on fire. I love Alicia Keys.
Lindsay Pedersen
Okay. Your favorite place to travel?
Amanda Kahlow
I always like to go somewhere different. So I'm not one to go back to the same place. The only reason I go to Hawaii often is because it's easy for the kids and it's a one out of one hot flight.
But it's the place I go most often is while I in Hawaii, but I love to experience new cultures, do new things. And I'm so excited for my kids to get old enough to be able to do more like that. They're three and five.
So we're only the five year old comes to London and Paris with me. The three year old doesn't yet.
Lindsay Kahlow
So yeah, you're a novelty seeker. Okay. What is your preferred morning beverage?
Amanda Kahlow
Coffee.
Lindsay Pedersen
Do you put anything in it?
Amanda Kahlow
Oat milk.
Lindsay Pedersen
Okay. Coffee with oat milk. Are you a dog person or a cat person or neither?
Amanda Kahlow
Oh, this is a great question for me. I am a dog person with three cats. What?
Lindsay Pedersen
What? I saw your cat toy behind you. So three cats. Okay.
Amanda Kahlow
My previous dog was 17 when she passed.
And this last dog was 12 when he passed away. He was a Bernese Mountain Dog Border Collie. And with the two young kids and being a single mom, I couldn't go get another dog and walk a dog every day anymore.
So I was like, I can't have a dog. So instead I researched what animals closest to a dog. And obviously it was a cat, but Maine Coon cat.
So I have two Maine Coons. So they're like going to be 40 pounds. They're massive.
They're lions. I love them, but I'm not a cat person. Oh my, four, 40, four, zero.
They'll be like anywhere between 25 and 40 pounds. Yeah. When they're done growing right now, they're probably 18 pounds each.
Well, still they're less than a year old. So they're, they're babies. And then I have a regular, I have a Mangy house cat.
That was just because I live in the trees and we had rats. So she was here to get rid of the rats and she did a great job. I her job, except for last night she came into the bed.
I'll share a story. And I let my little sleep with me and I lean over and I'm like, what is this fuzzy thing? Like right on our head.
And she brought me a dead bird on our head in our sleep. So I'm like, these fucking cats. Disgusting.
Well, it could have been worse than a bird. It could have been a rodent. Yeah.
Yes. I was very happy that she gets the birds out of the trees on the balcony and brings them, kills the baby birds, which is so sad because I'm vegetarian, because I don't believe in killing animals, but I have cats that kill them and bring them to me as gifts.
Lindsay Pedersen
Oh my God. Okay. You're a dog person, but you have three cats because of the season of life calls for that.
Amanda Kahlow
Correct. I will get another dog one day and it will likely be a German shepherd or a birdies mountain dog.
Lindsay Pedersen
Love both. Okay. Finally, what is your favorite life hack?
Amanda Kahlow
Oh, I mean, I'm a big meditator. I mean, that's not like groundbreaking, but also just making sure that I take care of my body as well and work out. And it's just for my mental clarity six days a week.
So I have slipped on that for the first time in my life. My brother just got on me about that the other day, but you have what, what did your brother just get? Slipped on not working out I had been a six day, six day a week workout person, my entire adult life up until the last like year and a half.
So I'm at like three or four right now, which is embarrassing for me, but that is like the number one thing for me. But I'm also ever since I was vegan for seven years and I did it for myself and for the environment. I'm now a vegetarian because of my kids, but I have to say, like, as far as like my energy levels and like feeling good about myself and even my skin and everything else, it really made a difference. So it had a huge positive impact on going vegan was I, if I could show you before and after pictures, you wouldn't, you wouldn't, doesn't look like the same person. Wow.
Lindsay Pedersen
So huge life hack in removing edible products from what you put in your mouth. Love. I love, I love me.
Amanda Kahlow
I'm not here to tell anybody else how to eat. You eat a steak in front of me. I'm okay with that.
Lindsay Pedersen
Okay. This has been such a great conversation. Thank you so much.
Yeah. So if folks want to learn more about you or 1Mind, where should we send them?
Amanda Kahlow
1Mind, the number one, M-I-N-D dot com. Go talk to Mindy, or you can go to my LinkedIn, Amanda, K-A-H-L-O-W. And you can talk to my superhuman from my LinkedIn profile as well.
So you can have a conversation with me. Oh, so rad. Awesome.
Thanks, Amanda.
Lindsay Pedersen
Nice to talk to you. Thank you. Thanks for listening to this episode of North Star Leaders.
Make sure you don't miss an episode by subscribing on your favorite podcast app. If you know of a North Star leader whose insights would be valuable for this community, please message me on ironcladbrandstrategy.com. Also on that website are show notes, transcripts, and a way to sign up for our monthly newsletter.
I hope you join us again for another episode of North Star Leaders.
Meet Lindsay
Lindsay Pedersen is a brand strategist and creator of The Ironclad Method™ for brand building. She is author of the best-selling book, Forging an Ironclad Brand: A Leader’s Guide. She has advised companies from burgeoning startups to national corporations, including Duolingo, Starbucks, Expedia, Accolade, Pantheon and IMDb.
Lindsay’s background as a P&L owner at Clorox fostered in her a deep appreciation for the executive’s charge: increasing the company’s value. There, she led mature, billion-dollar businesses and newly-launched categories, from Clorox Bleach to Armor All to Brita. In each case, she was solely responsible for expanding the value of the business.
Thanks to her executive perspective, Lindsay demands that brand serves as a crystal-clear North Star to grow the business. Her brand strategies are tested in the crucible of her proprietary Ironclad Method™. Lindsay arms CEOs and CMOs with an empowering understanding of brand, and an Ironclad Brand Strategy, so they can grow their business with clarity, conviction and focus.