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Download your free workbook, 8 Steps to Forging an Ironclad Brand, to use with the book.
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About the Book
Good brand is just good business.
Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.
And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust – in fact, ironclad – to unlock the most value.
Download a Chapter
We invite you to read Chapter 5: Deconstructing Brand, for a peek into brand's origin story, a clarification of the oft-confusing components of brand – what is the difference between brand and branding, anyway? – and a one-by-one takedown of myths surrounding the concept of brand.
When you provide your email above, it is added to our monthly newsletter list. We will never share your email with anyone. If you are already a subscriber, signing up to receive Chapter 5 won’t add your name to our list twice.