We designed the Self-Guided Ironclad Method™ for organizations seeking robust but economical brand strategy, coupled with internal brand skill-building. These organizations use the Self-Guided Ironclad Method™ to guide themselves through the development of brand strategy and brand core competency.
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Example Case Study
Software darling needs a North Star
This high-performing B2B software company had acquired multiple brands and was having trouble seeing and leveraging its overarching brand idea.
Using the Ironclad Method™, we culled insights on the sweet spot customers, internal stakeholders, and competitive strengths, revealing potential positioning themes. Over our 2-day Ironclad retreat, we built a potent brand strategy that has guided growth through the IPO and first years as a public company.